Umami…the 5th taste, Selfridges and more on Baker Street

IMG_1672As soon as I stepped off the bus, heading for the FBC, the first thing to ‘appear’ right in front of me was Selfridges….and not just any section but the FOOD HALL of Selfridges. I put it on my to-do-list, which I was making up as I went along. Then I made a promise to myself to return – which I did.

IMG_0716Now, London, no doubt has its share of food halls but it is agreed that Selfridges’s foodie haven affords the woman on the street the chance to sample gourmet, and not have to give up all her bling!

IMG_0780Months ago when I finished my sushi workshop and did some research, I discovered the wonderful concept of ‘umami – the 5th taste’. After the 4 we know: sweet, sour, salty and bitter! I was taken in…only to find it on the shelves of Selfridges! Of course I bought a pack, for a couple of pounds only too!

IMG_0776Right next to the umami paste, there was gold and silver leaf….which, I held off buying this time.IMG_0779So what is umami? Recognise its Japanese roots? Yeah? Spot on. You probably eat it every day – that bowl of pasta with its fair share of grated parmesan….some wild mushroom soup. Oven-roasted/sun dried tomatoes….red wine poached pears….shall I go on?

Umami is a pleasant savoury taste imparted by glutamate, a type of amino acid, and ribonucleotides, including inosinate and guanylate, which occur naturally in many foods including meat, fish, vegetables and dairy products. As the taste of umami itself is subtle and blends well with other tastes to expand and round out flavours, most people don’t recognise umami when they encounter it, but it plays an important role making food taste delicious!

Generally speaking, the more “mature” a food is (say, Parmesan cheese versus “younger” cheese like mozzarella), the more umami flavor it will have!

It came as a suprise to me to find that umami is in many common foods…namely breast milk (now I understand why babies almost pull their hair out while receiving sustenance…..and I’ve seen that time and time again in my 6 years as a  mum!). Umami! Mama Mia!

And I now also understand why people love Marmite….(or hate it) and yes, it is high in umami, about 1960mg free glutamic acid levels/100g….that’s like….very, very high! Not sure though that my desire to apprehend umami will lead to love @ first sight for Marmite but…..I’m ready to try! Not just yet.

IMG_0730So if you’re neither a baby or a marmite lover, you can also find umami in

  • Tomatoes (particularly sun-dried and ketchup)
  • Wild mushrooms (dried shiitake)
  • Rich bouillons
  • Cured and smoked meats
  • Cheese (particularly Parmesan and ripe blue cheeses)
  • Fish and shellfish (particularly anchovies and tuna)
  • Seaweed
  • Soy sauce
  • Oriental fish sauces
  • Saké

And so, what’s the big deal? Well:

  1. Umami-rich food creates satisfaction – when we eat foods that have umami, we find them very delicious and very satisfying. Foods that don’t have umami we tend to find very insipid and very thin and not very satisfying, and as a result we eat more food.
  2. Umami also makes salt taste saltier. So, if you want to reduce the amount of sodium that’s in your diet, you make sure you have a lot of umami in your food and you don’t have to salt it as much.
  3. It  creates a sensation that chefs call mouth-feel. We tend to think of mouth-feel as the sensation we get from eating fat. So, again, we can reduce the amount of fat that’s in our food by making sure that we’ve got enough umami in that food.

The ingredients in my umami paste included a lot of the ‘umami-rich’ foods and after squirting tiny blobs into pasta sauce and cheese sauce 2 nights in a row….I’m a convert!

IMG_1660But umami paste wasn’t my only discovery. I was encouraged to try some octupus and olives by a girl who looked like she knew her food. It tasted ok, a bit like squid to me!

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Now when we talk of diversity in foods, you’ll find that at Selfridges.

Everything from Kosher,

IMG_0866to American.

IMG_0725Gourmet water, (reminds me of my VOSS),

IMG_0881to Japanese,


more umami-rich foods….and

IMG_0758a very exciting fruit and veg section with kumquats…. and cow’s hearts…..not the pumping sort but red too!

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Did I mention ice-cream?

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Specials like patridge; Pie, pie, pie…were also on the menu!

IMG_0844 The food hall is also home to numerous confectionary and chocolate shops.


Lola’s of cupcake fame, have a little bit of the world….filled with cakes!


And people waiting to buy them.


In various sizes too…big and small!

IMG_0791I was glad to see both Macarons (which I tasted for the 1st time a few weeks ago when I asked myhusband to bring some back from Paris!) and Macaroons. For a long time, I was confused about both of them, till I realised a rather obvious difference in the way they were spelt.

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Chocolate and sweet lovers will be in obvious heaven!

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As well as those passionate about YOing….complete with instructions (for first timers).

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And then I bid it good night, 120 minutes of walking back, forth and across.

IMG_0918It was amazing!

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And that was how Day 1 ended.

And on Day 2,while I got set for the FBC walk to Marylebone farmer’s market, I stopped by to see Sherlock.

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I went a few doors down when I was done touring and posed for a photo (which I normally hate, hate, hate doing) in front of the Beatles store on Baker street. I cast all reservations aside, even begging strangers to do the honours…a couple of times!

IMG_1143And later that night, I stopped by Abbey road, which was super close to where I stayed with friends.

So what if I’m not exactly a Beatles fan….the fact that we both have history in Liverpool (I went to uni there) makes them brothers in arms.

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Boy….I love London! With all my heart…..Do I echo familiar sentiments?

IMG_0909So, only one more to go- the farmer’s walk and some very interesting phonetic lessons for you….and me!

[wpurp-searchable-recipe]Umami…the 5th taste, Selfridges and more on Baker Street – – – [/wpurp-searchable-recipe]


  1. I love the umami paste! Thanks for sharing the content label 🙂 I wonder if I can create my own knockoff version of it (without the anchovies since I’m a veggie).

    Love your other adventures as well! Looks like you had a wonderful time!

  2. Very interesting post. I have read about umami too and no wonder food taste so good when I throw in those mushrooms, anchovies, prawn stock etc. I love the word and how it sounds too…umami….thank you for the write up.. and the pictures too. I wish I was there. selfridges has everything doesnt it?

  3. Thanks for the great pics – made me feel like I was there wandering around those aisles with you! I love checking out fab food halls like this with the huge range of interesting and fantastic produce.
    Interesting to read about the link between umami and salt too. I will have to experiment with that as I am a total salt fiend and find it hard to give up (luckily I have low blood pressure so I kinda excuse this habit on that basis…probably no basis in medical fact but it works for me as an excuse!)

  4. You are such a beautiful story teller!! The pics, your words and descriptions…I have sensory overload in every good sense of the word..ha. And umami paste…wow..I need to find some of favorite of the 5 tastes.

  5. Nora, it was amazing…so much so that I wondered round and round, oohing, aahing, photographing…to the amusement of many a fellow!

    Mowie, Kerstin, Kate, Meeta
    – it was lovely at Selfridges. Gave me maximum food satisfaction…just to look!

    Sarah – Blessing or curse – the camera? I say blessing. I ‘collect’ photos. Why? ‘Cause you never know when you’ll need them. Sometimes, I’ve decided at the last minute to do a post….where I haven’t spent time taking photos. All I need to do then is trawl through my archives (where tagging helps) and I find that photo of a funny sign, the pumpkin stall, completely bare trees and more!

    Velva…glad you enjoyed it. You’re bold to even take on Marmite, I haven’t gotten that far yet! So is there a website where I can find what kind of a person I am then….based on my oreo habits. I wonder what it would say about the delicious oreo truffles I tasted in saturday courtsey of the diva? (And which I plan to make…as soona s I find white chocolate bark in the Netherlands!)

    Sophie, it was lovely, and I wouldn’t say at all expensive, considering the pedigree. I spent about 7/8 pounds on pinhead oatmeal (cause I’ve never had it), a tube of Anchovy paste, cause it has umami….though I was not at all knowledgeable of this fact prior to my purchase 🙂 and of course the famous umami paste, which also has anchovies! Of course you had the ‘premium stuff’ which was a tad more expensive…same as you’d get anywhere. I think, considering the ‘bling. bling’ nature of the shop….prices were super reasonable but then again, I didn’t buy the 15 pund box of gold dust…for very obvious reasons!

    Oh…and I’m thinking maybe the bloggers in the Netherlands and Belgium could get together!!!! But….

    Julie, see Oreos I know, but Lucky charms I don’t. I am glad they have an appropriate, rather recognaisable American section! I didn’t include the photo of tins of pumpkin puree……perhaps I should! Saying that, the Italian section was all pasta and tomato; theasian section – noodles, soy sauces etc….

  6. I loved the “tour” of Selfridge’s Food Hall. Always heard about it but have never been. What an amazing place. (And I had a good laugh over the American foods section — Oreos and Lucky Charms, heh!)

  7. Waw,…another grand day!! Lovely pictures & lovely edible food, thanks!

    I love Selfridges,..a great range of fine foodie products but a bit expensive, I think!

  8. Oz, now I want to live in London! Wahhh! Great post and fabulous pictures and I so cannot wait to read more about the weekend in London! Get going, girl! Love it! (hugs)

  9. wow! I wish I had time to discover Selfridges. Everytime I go to London it’s one of my first stops but I’ve never quite made it during the X-massy season. Thanks Oz for taking me there!

  10. Thank you for this tour. I love to spend time in a good food shop. To me, the food we eat says lots about our culture and how we interact with other people.

    Umami paste, eh? I’ll have to check that out…

  11. Your blog post provided me with a much needed education in our 5th taste umami minus, vegemite 🙂 Looks like you had a wonderful trip to London! What a beautiful city. I had to smile at the section for American Foods-Ah, what the world thinks we Americans eat…Except for the Oreo Cookies those are damn delicious with milk. I could eat them all day. You know how you eat an Oreo cookie is supposed to say a lot about you.

    Thanks for sharing your great vacation with all your foodie friends. I really enjoyed it.
    Happy Sinterklaas to you!

  12. Wow! That place looks amazing. It’s one of those things that are always on my to-do list but I never get around to. Maybe I’ll wait until after Christmas, but I definitely need to go!

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